Why CFN?
Sales today is hard. You spend time working to connect with customers – not knowing
who is a valuable relationship, and who isn’t. You know your best customers come
from referrals.
CFN is a group of the top companies in the critical facilities and IT industry –
representatives of world-leading products, and multi-decade professionals in the
various disciplines needed for datacenters, clean-rooms, presentation facilities
and high-security environments.
With CFN, you’ll join true leaders who have made the decision to work with each
other – because the power of teamwork creates better results for their customers,
and more profitable operations.
Joining CFN takes work
1. Learn about CFN by calling Derick Fisher of CFN at 425-653-1782, or via email
at Derick.Fisher@CriticalFacilitiesNetwork.com
2. Prove you fit as a leader in the Northwest critical facilities and IT industry
based on:
- Demonstration of your history of customer service, operational excellence and peer
reputations;
- Presentation to a monthly CFN Synergy Meeting to a group of your peers from current
CFN participating companies;
- Development of a relationship plan with the CFN team – outlining your commitment
to the CFN mission, contribution to CFN expenses and share of closed transactions.
You’ll find the process exciting and challenging – proving you’re part of “the best
of the best” in the industry.
Once you join
Joining CFN is a true honor – only provided to those companies who have represented
years of exceptional customer service, sales leadership and industry involvement.
Once you and your company are asked to join CFN, you can depend on multiple, valuable
activities that will enhance your sales productivity and help your career:
1. Monthly “Synergy” Meetings. Our monthly meetings, bringing together the
leaders in the Northwest critical facilities and IT industry, are valuable to meet
other leaders, learn about important advancements in the market, and build sales
and customer service skills.
2. CFN Development sessions. The CFN team spends time at participating companies’
sites on a consistent, periodic basis to train on identifying referral opportunities,
using the Goodwell Referral Platform, and taking full advantage of the great CFN
services and team.
3. Cross-customer referrals. A core part of the CFN mission to help our extraordinary
salespeople get to know customers who need the services of “the best”. By joining
CFN, you’ll start connecting with the customers of other CFN participants – being
introduced directly into the customers of other CFN salespeople. And, our course,
you’ll do the same as you learn about the great team members you can depend on at
CFN.
And, there are other valuable services that CFN provides to the industry that you
can learn about when you contact CFN.
Team Bios
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Derick Fisher
Regional Network Manager
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Romain Machacek
Director of Network Development
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John Cofano
CEO - Goodwell Technologies
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More Team Bios
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"I'm glad to say that since we recently closed another project from CFN, our total new revenues from the
network have now crested $100,000, at better than average margins. And, that's not counting the many
new relationships that we've formed with customers we expect to do business with in the future."
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Bob Vogt
Fire Chief Equipment
More Testimonials
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History of Goodwell and CFN
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In 2000, John Cofano and a group of customer service leaders came together to form
Goodwell Technologies, Inc., the world’s first referral network platform. Today,
Goodwell provides services to some of the leading companies in the world – including
the world leaders in lodging, real estate and regional leaders
in healthcare, power management and many other verticals.
In 2007, John joined with Northwest regional leaders in the critical facilities
industry – like Russ Mykytyn of Campbell Company – to form Critical Facilities Network
(CFN). CFN Northwest is the first of a set of regional affiliates using the
Goodwell Referral Platform to bring together customers and top suppliers through referrals
– making the sales process more friendly, supportive and ultimately better for both
the customer and supplier.
CFN’s philosophy is to focus on “world’s best customer service” – where the customer
can depend on having their needs met. Using referrals means that the customer can
depend on the recommendation of another supplier based on the knowledge of their
leading salesperson. And, because referral business is fundamentally more efficient,
a referred customer is less costly, and creates more potential for increased growth
in the future. A truly “win / win / win” business model.
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